The Great Hack, a documentary released in 2019, delves into the uncharted territory of data exploitation, shedding light on the Cambridge Analytica/Facebook data scandal that sent shockwaves across the globe. The film takes viewers on a thrilling ride, navigating the complex and often disturbing world of data manipulation, where personal information is harvested and used to influence cultural and political narratives. Through the lens of key players involved in the scandal, the documentary humanizes the story, making it more relatable and thought-provoking. The filmmakers' approach to storytelling is engaging, using a mix of interviews, archival footage, and animations to break down the intricacies of data exploitation, making the film accessible to a broad audience.

The documentary's strength lies in its ability to balance the personal stories of its subjects with the broader implications of the data scandal. The film's protagonists, including Brittany Kaiser, a former Cambridge Analytica employee, and David Carroll, a professor who sued the company, offer unique perspectives on the inner workings of the data industry. Their journeys are intertwined with the story of the scandal, providing a gripping narrative that keeps viewers invested. The film also explores the consequences of data exploitation, from the manipulation of election outcomes to the erosion of trust in institutions. The Great Hack raises essential questions about the responsibility that comes with data collection and the need for greater transparency and regulation in the industry.

One of the most striking aspects of The Great Hack is its timeliness and relevance. The film serves as a warning, highlighting the dangers of unchecked data collection and the potential for it to be used as a tool for social control. The documentary's message is clear: data is a powerful asset that can be used for good or ill, and it is up to individuals, governments, and corporations to ensure that it is used responsibly. While the film may not offer easy solutions to the complex problems it presents, it sparks a necessary conversation about the importance of data protection and the need for greater awareness about the ways in which personal information is being used. Overall, The Great Hack is a thought-provoking and unsettling documentary that is essential viewing for anyone concerned about the impact of technology on society.